Details of each business

In the "Ms.lily" series, active female influencers become "job hunting", "entry ceremony", and "social person".
A project team was set up to devise a bag that would play an active role at each person's turning point.
The production was based on the opinions of university influencers.

《They's thoughts, “Because it's a bag that we spend a lot of time with, we want to put our thoughts into it and stick to its functionality.”
With university influencers many times to put the thoughts of the students into the actual bag products
The "Ms.lily" series is the result of repeated product planning meetings.

Unofuku Co., Ltd. Corporate Profile

Founded in 1921

The company name Unofuku is named after the founder, Fukukichi Uno, who was in the business of luggage all over Japan. Toyooka City, Hyogo Prefecture, one of Japan's four major bag producing areas. It has a long history and has a thousand-year tradition. Beginning in the Nara period, after the prosperity of Yanagi Goori in the Edo period, we have continued to make travel bags and business bags since the Meiji era. Fukukichi Uno, the founder who returned to Toyooka after finishing his service at a bag shop in Tokyo, arranged the sewing method that was standard in Tokyo at that time. The company was established in 1921 (Taisho 10) by adding a unique design to it and making it "Tokyo tailoring", and its reputation quickly spread nationwide.
Establishing trust

After World War II, during the postwar reconstruction, "Unofuku Shoten Co., Ltd." was established in 1955. We have begun exporting bags, bags, willow baskets, etc. made in Toyooka to the world's developed countries, including the long-established German department store "Kaufhof" and the long-established French department store "Lafayette". The value of exports has increased year by year, and in 1965, it was certified as an export contributor by the Ministry of International Trade and Industry. In 1970, Fukukichi Uno retired from the post of chairman, and the company was taken over by Kenjiro Uno, the second generation. Kenjiro Uno was also active as the chairman of the Toyooka Bag Association and a director of the Japan Bag Association, and succeeded in making the "Kaban Expo'94" held in 1994 as a detonator to return production that had been biased toward overseas production to Toyooka. It is. After that, in 1989, he was awarded the Blue Ribbon Medal, and in 1999, he was awarded the Order of the Sacred Treasure, the Order of the Rising Five, as an achievement for industrial promotion.
Founded in 1921

In 1995, Takaya Uno, the third generation, became the representative director, and since then, he has established a subsidiary in Hong Kong, which is an overseas base, and in 2012, he won a prize at "MIPEL" (Milan, Italy), which is the highest peak in the bag industry. We are always aiming for the cutting edge of the times. In particular, Takaya Uno's uncompromising stance in terms of "safety" is reflected in the safe manufacturing that has bases overseas and the presence of employees, and the provision of safe products through a computer-controlled inventory system. .. I feel that I have a responsibility to continue evolving for the future as I walk through the history of about a century. Unofuku has "honesty" in its corporate motto. We value our relationships with our customers, employees and business partners, and our goal is to maintain long-term relationships.