On September 12th, 2nd year of Reiwa, Yoshimura Shoten celebrated the 100th anniversary of the establishment of the law.
Founded in 190, a company that manufactures and sells kimonos with a long history.
At Yoshimura Shoten, I would like you to get closer to the place where you lived before you became a kimono.
With that in mind, I started making masks.
Change the design of the box package from "Kyotango Chirimen" to "TANGO CHIRIMEN"
We proposed a package that is stylish and aimed at overseas sales.
In addition, influencers conducted the concept and information dissemination from the selection of the mask location.
When choosing a place, select 100% silk Tango crepe while looking at various pieces of cloth.
Select a place with silver on the water and use a place that shines brilliantly.
We adjusted the size of the mask and devised a color development by dyeing the ground.